Aerial Arts Incorporated

Some fitness concepts help people burn calories. Aerial Arts Incorporated helps people discover what their bodies are actually capable of. Grown out of the success of Altitude Fitness in Frisco, Texas, this brand brings together pole and aerial arts, community, and empowerment into one elevated, boutique fitness experience.

Founded by Tricia Lauerman, Aerial Arts Incorporated was built around a simple idea: pole and aerial fitness should be accessible to everyone, regardless of age, size, or experience level. That inclusive approach is a big part of what’s fueling demand for more specialized, community-driven fitness concepts, a trend we’ve explored in our piece on where the fitness and wellness franchising industry is headed.

The variety here is hard to match. With more than 60 weekly adult classes and a structured, enrollment-based kids program, members can choose from pole fitness, aerial silks, aerial yoga, sling, hoop, rope, and flexibility training, all taught by certified instructors in a clean, welcoming space designed to make people feel confident rather than intimidated.

Here’s what makes this franchise opportunity stand out:

A True Boutique Experience
The model combines strength, fun, and empowerment through pole and aerial fitness delivered in a sleek, upscale setting that feels worlds apart from a typical gym floor.

Built for Everyone, Not Just Athletes
The progressive curriculum welcomes kids, adults, and every body type and fitness level. No prior experience is required, just a willingness to move and grow.

Safety and Quality as the Foundation
Every class is led by certified instructors, with facilities and programs designed to prioritize safety, especially for beginners and younger members.

A Model With Real Proof Behind It
The success of the original Frisco, Texas location shows genuine demand for this kind of specialized fitness experience, and the systems behind it were built with national growth in mind.

Efficient for Hands-On Owners
A lean team structure and streamlined operations make this a strong fit for passionate owner-operators looking to build something sustainable without an overly complex staffing model.

Who Thrives as an Aerial Arts Incorporated Franchisee?

This is a business for people-first leaders who genuinely enjoy a high-energy, community-driven environment. The strongest franchisees tend to be outgoing, customer-focused, and committed to building real relationships with the people who walk through their door.

Ideal candidates typically bring:

• Confidence in face-to-face sales and customer service
• An outgoing, people-first personality that thrives on daily interaction
• A genuine commitment to a member-first culture
• A passion for fitness and community building
• Experience in management, business ownership, or class instruction
• A background in movement-based disciplines like dance, gymnastics, or cheer, which helps in understanding and leading the programs

If this sounds like the kind of business you’d want to lead, it’s worth browsing our full directory of fitness franchise opportunities to see how Aerial Arts Incorporated compares to other boutique concepts.

Support That Grows With You

Aerial Arts Incorporated is structured to support franchisees from opening day through long-term growth, not just the initial launch:

Comprehensive Training comes through a two-phase program covering everything from daily operations to delivering a standout member experience, so owners can launch with real confidence. It’s the same kind of structured approach behind our own franchise advisory and matching services, which help prospective owners evaluate opportunities like this one before committing.
Operational Support continues well past opening day, covering staffing, pricing strategy, inventory, and customer service, so franchisees always have guidance on the details that keep a studio running smoothly.
Marketing Support includes ready-to-use materials, local campaign strategies, and access to network-wide advertising initiatives to help build brand awareness in each new market.
Ongoing Research and Development means the leadership team is constantly looking for ways to improve profitability and streamline operations, keeping franchisees ahead of the curve rather than playing catch-up.

For entrepreneurs weighing this against other boutique fitness concepts, our guide on how to franchise a fitness brand and scale it successfully is worth a read before making a decision.

Ready to Take the Leap?

Aerial Arts Incorporated is redefining what boutique fitness can look like, making pole and aerial movement accessible to a much wider audience than the category has traditionally reached. With a proven model, a genuine mission, and strong ongoing support, this is a chance to build a business that helps people find real confidence. Fill out the inquiry form to learn more and take the first step toward franchise ownership.